Born in Sierra Leone, raised between cultures, and rooted in Fulani traditions, Binta is building a culinary movement that transcends borders—one grain of fonio at a time.

Before clean beauty became a trend, she was already fighting for transparency. The late founder of RMS Beauty rewrote the rules of modern makeup—through health, integrity, and instinct.

Far beyond lipsticks and serums, the global beauty economy is an empire. But behind every cult product lies a boardroom, a strategy, and a staggering revenue sheet.