There are façades that hide, and façades that reveal. Then there’s the one at 103 Avenue des Champs-Élysées: an enormous Louis Vuitton trunk wrapping itself around scaffolding, quietly commanding the boulevard with a wink. It's not just a placeholder—it’s a statement. And like everything the Maison touches, it tells a story long before the doors open.

There’s a certain kind of silence that lives above Via della Spiga. Not the absence of sound, but the presence of something held back—style before speech, intention before movement. In 2025, that silence will have a new address: The Carlton Milan.

Off the radar but never out of reach, the tiny African archipelago is quietly positioning itself as a sanctuary for the new luxury: raw, rare, and radically respectful.