Desert Mirage, French Accent

Louis Vuitton Celebrates One Year of Atlantis The Royal, Dubai

When a place is designed to dazzle, how do you mark its first anniversary? If you're Atlantis The Royal, you bring in Louis Vuitton—and together, you let the dream slip into something even more surreal.

One year after opening its sculptural doors to Dubai’s skyline, Atlantis The Royal has evolved from a resort into a reference point. Not just for design, but for desire. To celebrate, Louis Vuitton didn’t simply add its name to the occasion—it rewrote the script. In place of a traditional campaign came a crew of unexpected icons: the Viviennes.

Born from the maison’s imagination, Vivienne is more than a mascot. She’s a symbol of play, of legacy reinterpreted, of high craft with a wink. And now, she’s multiplied. For this collaboration, six larger-than-life Vivienne sculptures appeared across the property, each one reflecting a facet of the hotel’s spirit—from its sea-view serenity to its high-octane social rhythm.

There’s Jetsetter Vivienne, poised and polished, sunglasses on and expectations high. Roller Vivienne, a kinetic burst of curiosity. Wanderlust Vivienne, trunk in hand, always chasing the next horizon. Sailor Vivienne floats gently through the day, drawn to water, pauses, and a bit of sun. Each personality comes alive not only in form but through technology: scan the sculpture’s QR code and enter a layer of augmented reality, where art becomes movement, and character becomes encounter.

This isn’t collaboration as branding. It’s storytelling through scale. Vuitton’s placement here—among marble corridors, suspended pools, and panoramic suites—feels oddly natural. A meeting of theatricality and control. Where everything gleams, and yet feels anchored.

Atlantis The Royal was never meant to be subtle. But within the glow, there’s nuance. The Viviennes become mirrors: playful, personal, lighthearted. They remind us that luxury, at its most compelling, doesn’t take itself too seriously.

After all, what is a celebration if not a brief suspension of the usual rules?

So here’s to a year. A skyline redefined. And a collaboration that doesn’t just reflect the moment—it expands it.

This is only the beginning.