Hydra Prime Revolution

Anastasia Beverly Hills introduces Hydra Prime SPF 50

In mid‑2025, Anastasia Beverly Hills introduced Hydra Prime SPF 50—a hybrid primer-sunscreen enriched with niacinamide, ectoin, beetroot extract and bisabolol, designed to smooth, hydrate, and protect without leaving a cast.

This launch signals a strategic evolution: beauty as skincare, and ritual as screen-time sensibility. The lightweight, invisible formula doubles as a makeup extender while delivering broad-spectrum SPF and barrier support.

Hydra Prime doesn’t demand visible finish. It acts beneath skin, smoothing pores and priming to glow. As summer arrives, it becomes less product and more trust: daylong comfort, unseen but felt.