Miu Miu’s Beauty Debut

Unexpected, Arty, and Arriving in 2025

This year signals a new chapter for Miu Miu. The brand steps into the beauty space through a global partnership with L’Oréal Luxe, marking the beginning of its own cosmetic narrative. Slated to launch in 2025, the collection is poised to reflect Miu Miu’s spirit—spirited, unconventional, and unapologetically feminine.

Known for bending the codes of classic fashion with wit and rebellion, Miu Miu brings that same playfulness to its debut in beauty. The first arrivals are expected to focus on fragrance, likely vibrant and experimental in composition. Think unexpected pairings, delicate intensity, and visual design that feels closer to a sculptural object than a perfume bottle.

The collaboration with L’Oréal Luxe signals more than scale. It offers creative space. A platform where Miu Miu can evolve its language through texture, scent, and ritual. In a world saturated with polished sameness, the Maison’s approach is set to be tactile and expressive. Not just beauty for display but beauty that plays with mood and identity.

Fragrance, after all, is storytelling in vapor. And in Miu Miu’s hands, it promises to be anything but conventional. With inspiration pulled from film, literature, and the slightly surreal undercurrent of Miuccia Prada’s vision, this collection will likely blur the line between memory and projection. It will not only scent the skin but narrate something deeper about the one who wears it.

Look for its debut by the end of the year—a collection that invites us to dress our senses the way Miu Miu dresses the body. With charm, intelligence, and a touch of deliberate contradiction.